{"id":156,"date":"2009-10-02T12:47:17","date_gmt":"2009-10-02T12:47:17","guid":{"rendered":"http:\/\/leirdal.net\/blog\/?p=156"},"modified":"2010-06-02T08:18:38","modified_gmt":"2010-06-02T08:18:38","slug":"google-wonder-wheel-and-semantics","status":"publish","type":"post","link":"https:\/\/www.leirdal.net\/blog\/archives\/156-google-wonder-wheel-and-semantics.html","title":{"rendered":"Google Wonder wheel and semantics"},"content":{"rendered":"<p><div id=\"attachment_341\" style=\"width: 559px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/leirdal.net\/blog\/wp-content\/uploads\/2009\/10\/google-options.png\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-341\" data-attachment-id=\"341\" data-permalink=\"https:\/\/www.leirdal.net\/blog\/archives\/156-google-wonder-wheel-and-semantics.html\/google-options\" data-orig-file=\"https:\/\/i0.wp.com\/www.leirdal.net\/blog\/wp-content\/uploads\/2009\/10\/google-options.png?fit=1053%2C630&amp;ssl=1\" data-orig-size=\"1053,630\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Google search options\" data-image-description=\"&lt;p&gt;Google search options&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Google search options&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.leirdal.net\/blog\/wp-content\/uploads\/2009\/10\/google-options.png?fit=1053%2C630&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/leirdal.net\/blog\/wp-content\/uploads\/2009\/10\/google-options-549x329.png?resize=549%2C329\" alt=\"Google search options\" title=\"Google search options\" width=\"549\" height=\"329\" class=\"size-medium wp-image-341\" \/><\/a><p id=\"caption-attachment-341\" class=\"wp-caption-text\">Google search options<\/p><\/div><br \/>\nGoogle is really pushing the pedal this fall. They have a lot of new features and products lined up and recently a few new nice features showed up on google.com. Their market leading search engine has gotten a list of new filter options on a search. After you search you now get a Show Options button straight below the search field. When you click upon that button, you may now filter your search result, showing only the latest entries and so on.<\/p>\n<p>One of the features available is what Google calls a Wonder Wheel. This a wheel that shows semantically interesting searches near the one you just performed. This is a very interesting feature, but sometimes this can give you unexpected results. As you can see in the search results below, Odd is a Scandinavian name. He is not necessarily odd, strange or weird. We have just experienced a nice example of semantics that have gone a bit awry. I guess Google might identify situations like this soon, but until then we may laugh a bit at this little screen dump.<\/p>\n<p>What is really interesting though is how this might be handled. Consider a world where the source data Google is analyzing is telling Google that this is a name, and thus cannot be a synonym to other words. Where there is no doubt whether this is the first name or last name. You might have heard the name before. It&#8217;s called a semantic web.<br \/>\n<div id=\"attachment_342\" style=\"width: 560px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/leirdal.net\/blog\/wp-content\/uploads\/2009\/10\/google-wonder-wheel-odd-w.png\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-342\" data-attachment-id=\"342\" data-permalink=\"https:\/\/www.leirdal.net\/blog\/archives\/156-google-wonder-wheel-and-semantics.html\/google-wonder-wheel-odd-w\" data-orig-file=\"https:\/\/i0.wp.com\/www.leirdal.net\/blog\/wp-content\/uploads\/2009\/10\/google-wonder-wheel-odd-w.png?fit=1048%2C863&amp;ssl=1\" data-orig-size=\"1048,863\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Google wonder wheel &amp;#8211; Odd Wiking\" data-image-description=\"&lt;p&gt;I wonder what the wheel is trying to tell me.&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;I wonder what the wheel is trying to tell me.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.leirdal.net\/blog\/wp-content\/uploads\/2009\/10\/google-wonder-wheel-odd-w.png?fit=1048%2C863&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/leirdal.net\/blog\/wp-content\/uploads\/2009\/10\/google-wonder-wheel-odd-w-550x452.png?resize=550%2C452\" alt=\"I wonder what the wheel is trying to tell me.\" title=\"Google wonder wheel - Odd Wiking\" width=\"550\" height=\"452\" class=\"size-medium wp-image-342\" \/><\/a><p id=\"caption-attachment-342\" class=\"wp-caption-text\">I wonder what the wheel is trying to tell me.<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is really pushing the pedal this fall. They have a lot of new features and products lined up and recently a few new nice features showed up on google.com. Their market leading search engine has gotten a list of new filter options on a search. After you search you now get a Show Options [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-internet","7":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1xqPf-2w","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":162,"url":"https:\/\/www.leirdal.net\/blog\/archives\/162-google-buzz.html","url_meta":{"origin":156,"position":0},"title":"Google Buzz","author":"leirdal","date":"2010-02-11","format":false,"excerpt":"The Buzz is growing among us nerds. It is typical among my friends to be testing everything new I guess. This is probably an effect of our general curiosity for anything we feel is interesting. Right now Google is back in the buzzing circle, after what many consider to be\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/www.leirdal.net\/blog\/archives\/category\/internet"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":493,"url":"https:\/\/www.leirdal.net\/blog\/archives\/493-beware-online-filter-bubbles.html","url_meta":{"origin":156,"position":1},"title":"Beware online &quot;filter bubbles&quot;","author":"leirdal","date":"2011-05-20","format":false,"excerpt":"When I saw this little video on TED.com I just had to share it as quickly as possible. If you, like me, get most of your information from the Internet you should be aware of this issue. Facebook, Google, Yahoo and several other large information brokers have installed filters that\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/www.leirdal.net\/blog\/archives\/category\/internet"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":116,"url":"https:\/\/www.leirdal.net\/blog\/archives\/116-subway-stations.html","url_meta":{"origin":156,"position":2},"title":"Subway stations","author":"leirdal","date":"2008-09-19","format":false,"excerpt":"There are a lot of beautiful subway stations all over the world. For a quick example I recommend you to do a quick Google image search on the subway in Moscow. In Oslo they have also used some resources on beautification. Last night my girlfriend and I happened to walk\u2026","rel":"","context":"In &quot;Photography&quot;","block_context":{"text":"Photography","link":"https:\/\/www.leirdal.net\/blog\/archives\/category\/photography"},"img":{"alt_text":"subway2","src":"https:\/\/i0.wp.com\/www.leirdal.net\/blog\/uploads\/Subwaystations_8F57\/subway2_thumb.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":114,"url":"https:\/\/www.leirdal.net\/blog\/archives\/114-google-chrome.html","url_meta":{"origin":156,"position":3},"title":"Google Chrome","author":"leirdal","date":"2008-09-03","format":false,"excerpt":"Yesterday Google launched their new Google Chrome web browser. The follow-up in miscellaneous media has been enormous. I've tested it myself and I do find it a very interesting application. There are a few features I miss, but I guess Opera has made me a demanding web user. All in\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/www.leirdal.net\/blog\/archives\/category\/internet"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":123,"url":"https:\/\/www.leirdal.net\/blog\/archives\/123-the-future-2-0.html","url_meta":{"origin":156,"position":4},"title":"The future, 2.0","author":"leirdal","date":"2008-11-01","format":false,"excerpt":"As a follow up to my earlier fantasy of new possibilities regarding a documented generation I would like to blow out some steam regarding social software as well. One of the problems we see today is that there are only a few people producing the information that is consumed by\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/www.leirdal.net\/blog\/archives\/category\/internet"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":380,"url":"https:\/\/www.leirdal.net\/blog\/archives\/380-the-illusion-of-productivity.html","url_meta":{"origin":156,"position":5},"title":"The illusion of productivity","author":"leirdal","date":"2010-10-27","format":false,"excerpt":"Have you ever considered how easy it is to manipulate people with technology? How we, without reflecting upon the issue, regard everything like \"this is the way it is\". Consider this article on Placebo buttons. The author describes how a lot of buttons we have around us do not have\u2026","rel":"","context":"In &quot;Internet&quot;","block_context":{"text":"Internet","link":"https:\/\/www.leirdal.net\/blog\/archives\/category\/internet"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.leirdal.net\/blog\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.leirdal.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.leirdal.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.leirdal.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.leirdal.net\/blog\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":1,"href":"https:\/\/www.leirdal.net\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":343,"href":"https:\/\/www.leirdal.net\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions\/343"}],"wp:attachment":[{"href":"https:\/\/www.leirdal.net\/blog\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.leirdal.net\/blog\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.leirdal.net\/blog\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}